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For the hardcore SHM fans, you might get a real shock at this point. A technique that has become more and more popular, especially in a culture of TikTok viral sound bites that need to be concise, and easily digestible. This is always a great idea to immediately draw in the listener. We hear the chorus first as the vocals enter rather than the verse.
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Now comes the fun and groovy part of the track. “Lifetime” album art by Swedish House Mafia, Ty Dolla $ign and 070 Shake. Republic Records Within 30 seconds I felt that the Swedish House Mafia rose like a phoenix from the ashes reborn. It is like they were sharing some of their personal pain and horror, but that negativity was instantly sucked away by the light of their innate positivity. An old-world sound, classical and even gypsy influence is prominent, which is intriguing and more welcoming compared to the opening seconds.
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The chord progression moves slowly with a sustained note sung by a choir that eventually resolves in perfect harmony. Its deliberating melancholic line drifts along with undiscernible vocal ad libs sprinkled on top. Just as a frightening low electronic frequency starts to rise in pitch from the depths of hell and I begin to feel scared and alone, the track takes a sharp turn and is overtaken by a friendly sounding tremolo on a string instrument like the one used in the iconic theme song to “Doctor Zhivago”. Ominous rumbling sounds of wind swirl in waves around us from the onset of Swedish House Mafia‘s “Lifetime” featuring Ty Dolla $ign & 070 Shake, making me wonder are we in a frozen tundra, a dusty desert, or in the middle of a tumultuous ocean sea about to capsize in a fishing vessel.